The N.Y. Atlantics, a franchise in the fledgling Pro Padel League whose ownership group includes ATP World No. 22 Frances Tiafoe, has secured a one-year, six-figure deal to make global payments platform Sphere Labs its presenting sponsor.
Sphere Labs will receive a logo placement on the Atlantics’ competition kits throughout the PPL’s 2026 season, which begins in July with an event in N.Y., and collaborate with the team on co-branded merchandise, digital content, and fan-facing activations.
“They have the highest status within the rest of our partnership portfolio,” Louise Rafn, the Atlantics’ Head of Partnerships, told SBJ of Sphere Labs. “The terms are structured to be meaningful for both sides, and the intent from our side is that this is the start of a longer partnership.”
See the full article on Sports Business Journal.
PPL’s N.Y. Atlantics sign Sphere Labs as presenting sponsor
The N.Y. Atlantics, a franchise in the fledgling Pro Padel League whose ownership group includes ATP World No. 22 Frances Tiafoe, has secured a one-year, six-figure deal to make global payments platform Sphere Labs its presenting sponsor.
Sphere Labs will receive a logo placement on the Atlantics’ competition kits throughout the PPL’s 2026 season, which begins in July with an event in N.Y., and collaborate with the team on co-branded merchandise, digital content, and fan-facing activations.
“They have the highest status within the rest of our partnership portfolio,” Louise Rafn, the Atlantics’ Head of Partnerships, told SBJ of Sphere Labs. “The terms are structured to be meaningful for both sides, and the intent from our side is that this is the start of a longer partnership.”
See the full article on Sports Business Journal.